Founded by wellness entrepreneur, TV Host, and former magazine editor Tai Beauchamp, Morning Mindset began as an Instagram Live series in February 2020. Tai went live to share her morning routine, aiming to "elevate the heart, mind, and spirit." Her sessions quickly attracted thousands, offering daily inspiration and fitness tips.

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As Tai shared her journey of shedding over 20 pounds through hiking, her Instagram tribe grew, leading to the first Morning Mindset with Tai: The Hike & Experience in November 2021 at LA’s Griffith Park, starting with thirty-two attendees. The event now averages 100 attendees monthly, sometimes reaching up to 330 participants. This success has fueled global activations, including curated events, corporate engagements, and a global wellness retreat.

Morning Mindset with Tai is committed to empowering Black and Brown women to affirm, move, connect, and reset their mindsets. By offering daily inspiration, fitness tips, and a supportive community, the platform helps individuals elevate their heart, mind, and spirit, reaching their fullest potential.

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The vision of Morning Mindset with Tai is to create a global wellness movement that transforms lives. Through curated events, branded activations, and international retreats, the platform aspires to build a vibrant community where individuals thrive on their wellness journeys and inspire others to do the same.

• Affirm: Encourage positive self-affirmation and mindset.

• Move: Promote physical activity and fitness.

• Connect: Foster meaningful connections within the community.

• Reset: Provide opportunities for mental and spiritual rejuvenation.
   

These values guide every aspect of Morning Mindset with Tai, ensuring a holistic approach to wellness and personal growth.